Intense pulsed light therapy is used for permanent hair reduction, the treatment of leg veins, facial veins and pigmented lesions. It is important to understand the difference between Laser based technology and Intense pulsed light therapy.
Photography is a very important step in the skin care treatment plan. Skin tightening may be very subtle with results best visualized in before and after photos. It may take several treatments to reduce a large amount of facial veins. Treatment progression can be appreciated with serial photos.
Demystifying Clinical Photography
Infrared, Laser based technology is used to treat leg veins, facial veins, permanent hair reduction. It is important to know basic Laser physics in order to provide safe and effective treatments.
Laser Physics: Back to Basics
Infrared technology may be used to treat facial veins, leg veins and venous lakes.
Venous Lake Treatments Using the Cutera CoolGlide Excel Long-Pulse 1064 nm Laser
Some of you have asked how you can send emails to your clients. There are a number of email vendors you can use: Constant Contact, Vertical Response and Emma
Emma has templates to use for email and surveys that look very attractive; a nice aesthetic design is expected for anyone who works in aesthetics.
Check out Emma...
Remember, Spring is here and now is the time to remind your patients that laser hair removal or reating leg veins are best done in a series - i.e. start now to be Summer-ready.
It's also a great time to reach out through compelling emails and discuss having an IPL treatment such as the LimeLight Facial or for clients to get their faces ready for weddings, graduations and summer-time parties with the Pearl Laser.
Email can be a very inexpensive and effective way to communicate specials on fillers or injectibles as well as informing clients about new technologies you've added to your practice or clinic.
If you are not collecting the email address of every patient you treat (with appropriate opt-ins) - you are missing a great opportunity. Start now! Happy Emailing!
Advanced Facial Sculpting: Beyond Filling Lines
Advanced skin care treatment often includes Laser based technology for skin tightening, pigmented lesions and Laser vein treatment. Dermal fillers are often part of the skin care treatment plan to to sculpt the face and hands.
Creating an Office ‘Oasis’
Offices that treat pigmented lesions, provide Laser hair reduction or leg vein treatment have a different environment that traditional medical offices. Customers come in for skin care treatment but also look forward to the relaxing atmosphere. Turn your medical office into an "Oasis" for skin tightening, laser hair removal and vascular treatments.
Developing a Web Site for Your Practice
Today's aesthetic customer are "shopping" for providers on the internet. It is important to have a "user friendly" website to introduce your clients to treatments for pigmented lesions, skin tightening, Laser hair reduction, facial and leg veins.
Topical Treatment of RosaceaThe management of Rosacea may include light and laser based technology in addition to topical medications. Laser Genesis and LimeLight facial are often used to treat diffuse redness and visible facial veins. It is important that clients understand that laser based technology is not a cure for Rosacea and treatments may need to be repeated to maintain results.
Photography for Aesthetic Practices By Ron Scherl October 14, 2009 "Healthy Aging"
Photos should be taken as a part of the initial client assessment. Photos help to document the "baseline" skin condition and are valuable for identifying subtle skin changes that occur in the skin during treatment plan implementation.
Photos document the treatment progression of permanent hair reduction, subtle texture changes and diminishing redness from Laser Genesis or changes in pigmented lesions. It often takes multiple vein treatments over a number of months to achieve the end result. Photos help the patient to remember the baseline of their condition.
Let me ask you a few questions.
- Do you have a diverse patient population with all or most skin types and many different ethnicities?
- Are you able to offer aesthetic treatments to all of these patients?
- Do they know you have aesthetic products and treatments for THEM?
In other words - are you doing a good job letting your patients know exactly what you can offer them, and which services are safe and effective for their individual needs? Do you use marketing materials that feature models of different age groups? Different ethnicities? Both male and female models if your clientele is both male and female?
Cutera recognizes this need exists. We offer a way to create customized patient brochures to help our customers reach out to their entire practice. Customers visit
CuteraPatientTools.com, choose the application, then select a brochure cover model(s) who best suits the patient group they are targeting. They can customize the back panel of the brochure with their practice information as well.
For example, if you want to offer customized laser hair removal patient brochures, you can choose from photos of men and women of all ages, from skin types I -VI. A specific example -- create and print a vein treatment brochure that features a woman of Mediterranean heritage or show an older couple who are contemplating fractional skin resurfacing such as Pearl Fractional.
Think about your patient base, what you can do for them and ensure they know it.
Cutera offers monthly webinars on a variety of clinical education and practice marketing tips.
Today's webinar is hosted by David A. Engleman, MD FACC who will discuss the latest advances and advanced techniques for treating leg veins with sclerotherapy and using lasers - specifically the Cutera CoolGlide 1064 nm long-pulsed, high powered laser.
Do you find treating leg veins or any kind of laser vascular treatment to be tricky? Please watch this webinar. For your convenience, it will be recorded and available to view on-demand in Cutera webinar archive.
I'll be your host today; hope to see you online!
The use and delegation of Laser based technology differs from state to state. Treatment providers are required to know the state laws that govern the use of Laser and Light based technology. Some states mandate that the physician be physically present and supervise procedures such as Laser Hair removal and vascular treatments. While other states mandate that the physician can delegate Laser based treatments to staff that have recieved adequate training. The physician is not required to be physically present when the Laser Hair removal or vein treatment is performed.
USE OF LASERS/DELEGATION OF MEDICAL FUNCTIONS REGULATION BY STATE
Last Updated: 7/1/2008
Potential patients are bombarded with advertisements for Laser Hair Removal, Laser vein treatment, skin tightening and skin rejuvenation. It is important for treatment providers differentiate themselves from the competitors.
Aesthetic Profits Releases the Highly Anticipated How To SeriesAfter great anticipation Aesthetic Profits Inc. is trilled to announce the launch of it’s much awaited How To: Series - Effective Patient Attraction Tools for Aesthetic Physicians. This compilation contains essential strategies aesthetic doctors need to build a reliable database of returning patients, to enhance their presence within their community and see a steady boost in revenues.
Current titles include: ‘How to Differentiate Yourself From All the Others’, ‘How to Make the Most of Your In-House Marketing’, ‘How to Effectively Communicate With Your Patients’, ‘How to Become Famous in Your Community’, ‘How to Conduct a Successful Aesthetic Patient Consultation’, ‘How to Coordinate a Successful Open House’, ‘How to Promote Retail Profitably’, ‘How to Promote Minimally-Invasive Procedures’, ‘How to Build a Word-of-Mouth Practice’ and many more.
Source: International Association for Physicians in Aesthetic Medicine (IAPAM)
Reward you patients with the
VIP (Very Important Patient) Promotion.
Promotions can be for Laser Hair removal, Laser Vein treatment, skin tightening, skin rejuvenation, chemical peels or advanced skin care products. How to Develop a Very Loyal FollowingWe all know your best aesthetic patient is the referred patient. They are not as price conscious and are already pre-sold on you. You do not want to take these referrals lightly. Every aesthetic practice or medical spa has their group of cheerleaders and you do too.
Source: International Association for Physicians in Aesthetic Medicine
There are many things to research and learn about starting an Aesthetic practice. The physician may want to offer skin rejuvenation with chemical peels and Laser based technology or a more advanced skin care practice with Laser hair removal, vein treatments or skin tightening.
Physician Aesthetic Medicine Certification Training Aesthetic Practice Startup Workshop Ensures Adding Aesthetic Medicine is a Profitable OptionAfter completing this workshop, participants will leave with a comprehensive business plan for their aesthetic medicine practice. This program will cover all aspects of creating a business plan for a profitable medical spa, including:
• Financing options for physicians;
• Target demographics for tailored aesthetic procedures;
• Developing a menu of treatments and pricing strategies;
• Establishing aesthetic practice protocols and HR for aesthetic practitioners;
• Creating an effective marketing plan;
• Finding the right location;
• Staffing;
• Federal and state legal and regulatory issues; and
• Startup costs and reading financials.
Souce: International Association for Physicians in Aesthetic Medicine (IAPAM)
Record number of patients seek laser based technology for laser hair removal, laser vein treatment, skin tightening and skin rejuvenation.
RECORD NUMBER OF PATIENTS SEEK LASER TREATMENTS
Telangiectasia may be treated with Laser based technology. The Nd:YAG 1064nm Laser effectively treats facial veins as well as telangiectasia of the lower extremeties. If varicose veins are present then the patient will require treatment of the varicose veins prior to treatment of the telangiectasia. Laser Genesis is effective in treating diffuse redness that often occurs with telangiectasia. LimeLight may also be used to treat diffuse redness and vessels seen on the face, neck and chest.
A telangiectasis refers to a visibly dilated blood vessel on the skin or mucosal surface. Telangiectases that develop in the absence of any preceding or coexisting cutaneous or systemic disease are considered to be primary or essential. Telangiectases resulting from or in association with a known disease state are classified as secondary.
Generalized Essential TelangiectasiaAuthor: David Green, MD, Clinical Assistant Professor, Department of Dermatology, Howard University Hospital
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