The American Society of Plastic Surgery (ASPS) released statistics today, indicating "ethnic cosmetic procedures increased 11 percent in 2008, with more than 3 million performed, while procedures among Caucasians dropped 2 percent. Cosmetic procedures among Hispanics, the largest and fastest growing ethnic group in the U.S., experienced the greatest growth; up 18 percent."
That is great news for any practice offering aesthetic procedures with a diverse patient population.
"We're seeing a rise in Hispanics opting for cosmetic procedures that coincides with the growth we're seeing in the nation's population," said ASPS President John Canady, MD. "Less social stigma, as well as, advances in procedures allow patients to maintain their ethnic look. While the majority of patients continue to be Caucasian, the profile of the typical patient is changing."
Tripti Burt, MD, is shown here treating her hispanic patient with fillers and Cutera's Laser Genesis to improve her skin's tone and texture.
Things to ponder: What are you doing to reach out to your diverse patient base? What aesthetic laser (and other) procedures can you perform safely on these patients? Do they know these options are available to them?
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