Laser Genesis

Let me ask you a few questions. 

• Do you have a diverse patient population with all or most skin types and many different ethnicities?
• Are you able to offer aesthetic treatments to all of these patients?
• Do they know you have aesthetic products and treatments for THEM?

In other words - are you doing a good job letting your patients know exactly what you can offer them, and which services are safe and effective for their individual needs?  Do you use marketing materials that feature models of different age groups?  Different ethnicities?  Both male and female models if your clientele is both male and female?

Cutera recognizes this need exists.  We offer a way to create customized patient brochures to help our customers reach out to their entire practice.  Customers visit CuteraPatientTools.com, choose the application, then select a brochure cover model(s) who best suits the patient group they are targeting.  They can customize the back panel of the brochure with their practice information as well. 

For example, if you want to offer customized laser hair removal patient brochures, you can choose from photos of men and women of all ages, from skin types I -VI.  A specific example --  create and print a vein treatment brochure that features a woman of Mediterranean heritage or show an older couple who are contemplating fractional skin resurfacing such as Pearl Fractional. 

Think about your patient base, what you can do for them and ensure they know it.