Laser Based Technology

We know how important first impressions can be - on a job interview, on a date but also to a client who is visiting your practice for the first time.

Take a moment every day to survey your entrance, your reception, your exam or treatment rooms and even your private spaces where patients would not enter.

Look closely.  Do you see any debris?  Disorganized materials?  Empty holders for patient education brochures?  Any dust or cobwebs?  Do countertop signs obscure your staff or other messages or products?

Sit down in your reception seats.  Take a look around.  Be critical.

I visited a medical spa recently who offered laser based technology aesthetic procedures such as laser hair removal and skin tightening.  I noticed things I liked - good lighting, lots of product in a retail area but organized well.  Lots of messaging.  Good use of texture (tile, wood).  Very friendly receptionist.  The impression was one of a busy, thriving practice with a nice variety of procedures and product.

What I felt needed correction (and I mentioned to the nurse) was:  counter signage was obscuring the receptionist so she could not see us when we sat down.  There was a cobweb hanging from a can light in ceiling.  The TV over the doorway was primarily showing testimonial videos but the sound was off.  It would be better to either have small wireless speakers by the seating (so the message was heard) or switch the video to photo loops which do not require sound.  

These are all easy fixes. 

If you prefer - have a friend visit your practice and task them to notice anything that seems off.  Better you see it and fix it than for a less-than-ideal first impression be made by a new patient.   It's nice to know that some things - we can control.