Laser based technology is now available for Laser Hair reduction for men. Infrared technology of the Coolglide Nd:YAG 1064nm Laser and IPL device ProWave 770 (770nm - 1100nm) are available to treatment darker skin types. Men should keep in mind that the treatments will result in permanent hair reduction and may need maintenance treatments through the years.
Some of you have asked how you can send emails to your clients. There are a number of email vendors you can use: Constant Contact, Vertical Response and Emma
Emma has templates to use for email and surveys that look very attractive; a nice aesthetic design is expected for anyone who works in aesthetics.
Remember, Spring is here and now is the time to remind your patients that laser hair removal or reating leg veins are best done in a series - i.e. start now to be Summer-ready.
It's also a great time to reach out through compelling emails and discuss having an IPL treatment such as the LimeLight Facial or for clients to get their faces ready for weddings, graduations and summer-time parties with the Pearl Laser.
Email can be a very inexpensive and effective way to communicate specials on fillers or injectibles as well as informing clients about new technologies you've added to your practice or clinic.
If you are not collecting the email address of every patient you treat (with appropriate opt-ins) - you are missing a great opportunity. Start now! Happy Emailing!
Advanced skin care treatment often includes Laser based technology for skin tightening, pigmented lesions and Laser vein treatment. Dermal fillers are often part of the skin care treatment plan to to sculpt the face and hands.
Laser based technology is found more and more in traditional medical offices. The addition of chemical peels, Laser hair removal and skin tightening treatments have changed the medical office environment.
Offices that treat pigmented lesions, provide Laser hair reduction or leg vein treatment have a different environment that traditional medical offices. Customers come in for skin care treatment but also look forward to the relaxing atmosphere. Turn your medical office into an "Oasis" for skin tightening, laser hair removal and vascular treatments.
Today's aesthetic customer are "shopping" for providers on the internet. It is important to have a "user friendly" website to introduce your clients to treatments for pigmented lesions, skin tightening, Laser hair reduction, facial and leg veins.
The management of Rosacea may include light and laser based technology in addition to topical medications. Laser Genesis and LimeLight facial are often used to treat diffuse redness and visible facial veins. It is important that clients understand that laser based technology is not a cure for Rosacea and treatments may need to be repeated to maintain results.
Skin care treatment for acne in ethnic skin presents special challenges and considerations not found in lighter skin types. Advanced skin care may include Laser Genesis to assist with erythema, acne scar reduction and pigmentary issues.
Advanced skin care requires a skin care treatment plan to be individualized to each patient's unique needs. Laser based technology such as Laser Genesis or LimeLight facial should be combined with skin care regimes to optimize results.
Advanced skin care may include ablative procedures such as chemical peels, ablative skin resurfacing and other Laser based technology. A common, often avoidable complication is contact or irritant dermatitis.
We know how important first impressions can be - on a job interview, on a date but also to a client who is visiting your practice for the first time.
Take a moment every day to survey your entrance, your reception, your exam or treatment rooms and even your private spaces where patients would not enter.
Look closely. Do you see any debris? Disorganized materials? Empty holders for patient education brochures? Any dust or cobwebs? Do countertop signs obscure your staff or other messages or products?
Sit down in your reception seats. Take a look around. Be critical.
I visited a medical spa recently who offered laser based technology aesthetic procedures such as laser hair removal and skin tightening. I noticed things I liked - good lighting, lots of product in a retail area but organized well. Lots of messaging. Good use of texture (tile, wood). Very friendly receptionist. The impression was one of a busy, thriving practice with a nice variety of procedures and product.
What I felt needed correction (and I mentioned to the nurse) was: counter signage was obscuring the receptionist so she could not see us when we sat down. There was a cobweb hanging from a can light in ceiling. The TV over the doorway was primarily showing testimonial videos but the sound was off. It would be better to either have small wireless speakers by the seating (so the message was heard) or switch the video to photo loops which do not require sound.
These are all easy fixes.
If you prefer - have a friend visit your practice and task them to notice anything that seems off. Better you see it and fix it than for a less-than-ideal first impression be made by a new patient. It's nice to know that some things - we can control.
According to a Dove survey of 8,000 men between the ages of 30 and 55 in seven countries, it appears that men are bothered by how they're portrayed in advertising. According to Michael Kaufman, Dove gender expert consultant, "These are bad news about what our standards of men's bodies should look like, they're impossible images. Men can't live up to that."
Dove launched an ad campaign during the NFL's Super Bowl for its new line of men's skin care products. What Dove's new ads convey and what their survey reveals is that reak men are not the fit, toned and buffed male models we see in ads. Men are just as frustrated by those portrayals as women are annoyed by fashion images suggesting all women should looked like photoshopped-to-perfection super models.
Sharon MacLeod, a director at Unilever which owns the Dove brand reports "What our campaign does is look to celebrate men who have different responsibilities in life and are comfortable in their own skin," Ms. MacLeod says. "These are not guys who are ladies men or heroes or power-hungry. These are real men with real lives" -- film directors, business people -- and the campaign is "about their definition of success."
Of note: Dove's survey found 65% of Canadian men are comfortable using women's skincare products but only 24% are prepared to admit to using women's products to their friends.
Outside of toiletries; other articles indicate that male demand for fillers, injectibles, liposection, laser hair removal and other cosmetic procedures are on the rise. Does this indicate that it is time of use promotional marketing materials (brochures, posters, countertop displays, DVDs) which show men - in and around your practice? Should your web site and advertisments appeal to your male patients? Should your practice offer product lines for retail with a focus on male concerns? Are male patients the new demographic? It's an equal opportunity world of aesthetics!
Carlson Laser Aesthetics in Michigan has leveraged wonderful local media coverage of their practice and services.
Nisha McKenzie, PA met with two hosts on Wood-TV's eightWest show and presented her patient who had a Pearl laser skin treatment two weeks prior. Nisha discussed the procedure while setting appropriate expectations, showed video of the Pearl Laser procedure, detailed her practice's other services and mentioned current specials.
This segment was a great opportunity for Nisha to highlight her clinic's aesthetic laser procedures and drive new patients to her practice. Great job!
I just read a very interesting article by Brent Foster in Practical Dermatology. It's entitled "Nonverbal Communication in the Patient Consultation".
Brent recommends using the clues patients provide to help you during a consultation; i.e. are they uncomfortable, interested, undecided with what you are explaining or proposing?
Perhaps you are discussing laser hair removal but they just learned about vascular treatments or they are concerned about pigmented lesions and they want to change the subject? See if these visual clues can help you with more successful consultations - with better closure rates!
Powered by Compendium Blogware