Are you using Twitter to promote your practice? If you are like most practice owners; you aren't quite sure what Twitter is all about.
Tweets, Twitterers, Twouble.......
Twitter is a form of social networking. You set up an account and may post up to 100 short messages within one hour. Each post is limited to 140 characters. You can include links to photos and web pages with the help of applications that shorten the link you include in your post so it uses as few of those 140 characters as possible.
A lot of Twitterers post about things that seem fairly innocuous (I'm having a latte right now) but among all the white noise, you will find nuggets of useful information. Twitter is really about conversation. Little conversations that are in the NOW. Search twitter content. You will find posts that are usually not more than 7 days old; unlike search engines like Google that may show content that was created 10 years ago (still relevant but not "fresh").
How can you leverage Twitter for your practice? Check out how your colleagues are using Twitter. Some are posting about their services, others about interesting PR coverage they are receiving, while others are yet "re-tweeting" medical articles they've seen.
Remember - your tweets can be found through search. Those who follow you and reply to or re-tweet your posts make them available to those who are following them and this spider web of communication is getting a huge amount of buzz now that Oprah has embraced it. So jump in and start tweeting....
You can follow me on Twitter. twitter.com/LMCinSF/ I'll be tweeting about medical news, Cutera events and PR news, news about Cutera customers and any nuggets of marketing that enhance practice marketing success.
Tweets, Twitterers, Twouble.......
Twitter is a form of social networking. You set up an account and may post up to 100 short messages within one hour. Each post is limited to 140 characters. You can include links to photos and web pages with the help of applications that shorten the link you include in your post so it uses as few of those 140 characters as possible.
A lot of Twitterers post about things that seem fairly innocuous (I'm having a latte right now) but among all the white noise, you will find nuggets of useful information. Twitter is really about conversation. Little conversations that are in the NOW. Search twitter content. You will find posts that are usually not more than 7 days old; unlike search engines like Google that may show content that was created 10 years ago (still relevant but not "fresh").
How can you leverage Twitter for your practice? Check out how your colleagues are using Twitter. Some are posting about their services, others about interesting PR coverage they are receiving, while others are yet "re-tweeting" medical articles they've seen.
Remember - your tweets can be found through search. Those who follow you and reply to or re-tweet your posts make them available to those who are following them and this spider web of communication is getting a huge amount of buzz now that Oprah has embraced it. So jump in and start tweeting....
You can follow me on Twitter. twitter.com/LMCinSF/ I'll be tweeting about medical news, Cutera events and PR news, news about Cutera customers and any nuggets of marketing that enhance practice marketing success.
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