In speaking to owners of aesthetic practices, they tell me that while business slowed down last Fall, it has picked up again over the past 4 months.
A few tips they provided influencing their increase in business:
- Don't drop prices (much) - instead concentrate on package deals, being very mindful of consumer price sensitivity
- Leverage existing patients - reward them well for referrals
- Market internally - use brochures, email newsletters, posters, dvds, photo frames, before and after books, countertop signage
- Work social media - encourage patients to post positive reviews on as many review sites as possible such as Yelp, RealSelf.com, CitySearch.com...
I saw a billboard by the freeway the other day sponsored by CBS5.com, our local CBS affiliate. It said (and I am paraphrasing) "The thing about recessions is... recessions end.". Nice thought! Hang in there, folks and keep taking care of your patients.
Powered by Compendium Blogware
Comments for Tips for a Thriving Practice