I was thrilled to see Cutera's Pearl laser mentioned on BeautyStyleWatch -- a prominant beauty blog yesterday. Pearl was also mentioned on Tee-Se Bender's daily newsletter - which acts as a news flash. Thank you Te-see! She also mentioned The Kopelson Clinic, a Cutera customer in Beverly Hills. Yay.
When your products or services are mentioned by others in a non-paid advertisement fashion, this is public relations. PR is much more credible than advertising and is the preferred way to create buzz about your company, your products, your services, YOU.
What can you do to re-leverage the mention to get more mileage out of it?
And this is just a partial list. How do you leverage your PR? Let me know your ideas.
When your products or services are mentioned by others in a non-paid advertisement fashion, this is public relations. PR is much more credible than advertising and is the preferred way to create buzz about your company, your products, your services, YOU.
What can you do to re-leverage the mention to get more mileage out of it?
- Mention it on your web site (with a link back to original site)
- Tweet about it on Twitter (with a shortened hyperlink)
- Bookmark a link to the original site on your practice's Facebook page
- Email a mention on your newsletter to clients
And this is just a partial list. How do you leverage your PR? Let me know your ideas.
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