Skin Disease Education Foundation sent a very interesting newsletter by email. They co-hosted the Cosmetic Dermatology Seminar 2009 this past weekend in Santa Monica, CA. Skin and Allergy News provided real-time coverage on Twitter. Reading the Tweets was fascinating - what a great idea!
The newsletter had a link to an article of the coverage specific to Suzanne L. Kilmer, MD's presentation. She spoke of what to look for in an ideal employee as well how to keep patients happy as part of an overall practice succes strategy.
"Do everything you can to ensure your patients’ happiness. Happy patients are:
The newsletter had a link to an article of the coverage specific to Suzanne L. Kilmer, MD's presentation. She spoke of what to look for in an ideal employee as well how to keep patients happy as part of an overall practice succes strategy.
"Do everything you can to ensure your patients’ happiness. Happy patients are:
- Greeted warmly on arrival;
- Escorted courteously to the room;
- Well educated about their treatments via pamphlets, DVDs, Web site information, and direct communication with staff;
- Successfully treated with minimal side effects; and
- Provided with satisfaction surveys to fill out.
“Don’t forget, happy patients bring in more happy patients,” she noted.
Dr. Kilmer’s overriding approach comes from a department store: “Keep in mind the Nordstrom’s philosophy of exceeding expectations.”"
To read the full coverage, click this link.
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