Having an effective call to action is vital - as you can see in the article:
"Your offer. In today's world, you cannot expect much of a response if you don't give your audience a compelling reason to respond and a deadline in which to do it. So many physicians pay for "Name Recognition" promotional efforts that are all about them. That's fine if you're not expecting anything more than a few patients telling you they saw your ad. But if you want new patients to come through your doors, it won't work. A well thought-out call to action will prompt the aesthetic patient to do just that-take action.
Consider adding a special offer if they respond by a certain day. This doesn't have to be a discount off your procedures. It can be a value-added benefit, such as a free skin care product, with the purchase of a service. The reality is everyone likes a good deal, and your aesthetic patients are no different."
A time-sensitive offer works wonders - creates a sense of urgency. So if you are having a special on skin tightening packages or procedures, then ensure your offer indicates that if the package is purchased by a specific date, then another benefit (say Laser Genesis treatments or microdermabrasion) will be included gratis. Action-Benefit offers work very well!
Happy Holidays to all of you from Cutera!



