Titan, infrared technology may be combined with Laser Genesis and a LimeLight facial for Cutera's 3-D advanced skin care treatment.

Clinical Proof

Titan, infrared technology video

A Fresh Look at Titan…..A New Mobile Treatment Technique

Combining Obagi with Cutera Procedures

Obagi products combined with Cutera procedures may help to reduce melanin formation of pigmented lesions. Advanced skin care with products is a very important part of a skin care treatment plan.

Photography is a very important step in the skin care treatment plan. Skin tightening may be very subtle with results best visualized in before and after photos. It may take several treatments to reduce a large amount of facial veins. Treatment progression can be appreciated with serial photos.

Demystifying Clinical Photography

Pearl and Pearl Fractional are infrared, Laser based technology used for skin resurfacing. This advanced skin care treatment plan is used to treat the entire epidermis and deep dermal defects.

Introducing Pearl Fusion: Optimizing Ablative Results

Advanced Facial Sculpting: Beyond Filling Lines

Advanced skin care treatment often includes Laser based technology for skin tightening, pigmented lesions and Laser vein treatment. Dermal fillers are often part of the skin care treatment plan to to sculpt the face and hands.

Creating an Office ‘Oasis’

Offices that treat pigmented lesions, provide Laser hair reduction or leg vein treatment have a different environment that traditional medical offices. Customers come in for skin care treatment but also look forward to the relaxing atmosphere. Turn your medical office into an "Oasis" for skin tightening, laser hair removal and vascular treatments.

ACNE IN ETHNIC SKIN: CONSIDERATIONS FOR POSITIVE TREATMENT OUTCOMES

Skin care treatment for acne in ethnic skin presents special challenges and considerations not found in lighter skin types. Advanced skin care may include Laser Genesis to assist with erythema, acne scar reduction and pigmentary issues.

According to a Dove survey of 8,000 men between the ages of 30 and 55 in seven countries, it appears that men are bothered by how they're portrayed in advertising.  According to Michael Kaufman, Dove gender expert consultant, "These are bad news about what our standards of men's bodies should look like, they're impossible images. Men can't live up to that."

Dove launched an ad campaign during the NFL's Super Bowl for its new line of men's skin care products.  What Dove's new ads convey and what their survey reveals is that reak men are not the fit, toned and buffed male models we see in ads.  Men are just as frustrated by those portrayals as women are annoyed by fashion images suggesting all women should looked like photoshopped-to-perfection super models.

Sharon MacLeod, a director at Unilever which owns the Dove brand reports "What our campaign does is look to celebrate men who have different responsibilities in life and are comfortable in their own skin," Ms. MacLeod says. "These are not guys who are ladies men or heroes or power-hungry. These are real men with real lives" -- film directors, business people -- and the campaign is "about their definition of success."


 

Of note:  Dove's survey found 65% of Canadian men are comfortable using women's skincare products but only 24% are prepared to admit to using women's products to their friends.

Outside of toiletries; other articles indicate that male demand for fillers, injectibles, liposection, laser hair removal and other cosmetic procedures are on the rise.  Does this indicate that it is time of use promotional marketing materials (brochures, posters, countertop displays, DVDs) which show men - in and around your practice?  Should your web site and advertisments appeal to your male patients?  Should your practice offer product lines for retail with a focus on male concerns?  Are male patients the new demographic?  It's an equal opportunity world of aesthetics!

Wendy Lewis, acclaimed author and expert in aesthetic consultancy, has a helpful article on "Instilling Loyalty in Cosmetic Patients" in the October 2009 issue of Plastic Surgery Products. 

Wendy recommends offering your loyal clients a reward program to encourage repeat business and referrals. 

Customer Loyalty Programs may include:
 

• courtesy vouchers
• offer of extra service
• complementary product
• volume discount
• refer-a-friend bonus
• discount on particular treatment
• trial of a new product or technology

Even offering a "thank you - using personal notes, calls or emails can be enough to make them feel special.  I highly recommend saying thank you after any aesthetic laser treatment such as laser hair removal or skin rejuvenation or injectible; and keep them coming back for more. 

Read Wendy's article to learn more.



 

Pigmentation Revisited

By: Peter T. Pugliese, MD

Skin-lightening Challenges

By: Zoe Diana Draelos, MD

Posted: June 2, 2009, from the June 2009 issue of Skin Inc. Magazine.

• Press release
• Video footage (interview with Brian Biesman, MD and treatment footage)
• Set of before and after patient photos
• Image of the Pearl Fractional device
• Hyperlinks to Cutera.com and PearlSkin.com
• Press fact sheet
• Press Frequently Asked Questions
• Article on Pearl Fractional