Fitzpatrick Skin Type

Tuesday, April 20, 2010 by Renee Lierly, RN
The amount of melanin in the skin can influence the skin care treatment plan.
Accurate skin typing is very important to the success of the Laser treatment and helps to identify the client's risk of adverse events related to pigment (hyper or hypo pigmentation) .  Skin color is influenced by genetics and exposure to ultraviolet radiation.

Fitzpatrick Skin Type Chart


Certain melanin makes skin more vulnerable to sunburn

Causes of Hyperpigmentation

Topical agents used in the management of hyperpigmentation

Postinflammatory Hyperpigmentation

Perform a physical exam and ask questions

Treating Acne in Skin of Color

Aesthetic Procedures in Skin of Color

Intense pulsed light therapy

Saturday, April 17, 2010 by Renee Lierly, RN
Intense pulsed light therapy is used for permanent hair reduction, the treatment of leg veins, facial veins and pigmented lesions. It is important to understand the difference between Laser based technology and Intense pulsed light therapy.

Laser Physics: Back to Basics

Saturday, April 10, 2010 by Renee Lierly, RN

Infrared, Laser based technology is used to treat leg veins, facial veins, permanent hair reduction. It is important to know basic Laser physics in order to provide safe and effective treatments.

Laser Physics: Back to Basics

Leg Veins

Thursday, April 8, 2010 by Renee Lierly, RN

Laser based, infrared technology may be used for a Laser vein treatment with the ability to treat facial and leg veins.

Optimizing Treatment of Small and Large Leg Telangiectasia with a Long-Pulsed Nd:YAG CoolGlide® Excel Laser

Treating Leg Veins

Venous Lakes

Thursday, April 8, 2010 by Renee Lierly, RN

Infrared technology may be used to treat facial veins, leg veins and venous lakes.
Venous Lake Treatments Using the Cutera CoolGlide Excel Long-Pulse 1064 nm Laser

Email Marketing Tools

Wednesday, March 31, 2010 by Cutera Web Team

Some of you have asked how you can send emails to your clients.  There are a number of email vendors you can use:  Constant Contact, Vertical Response and Emma

Emma has templates to use for email and surveys that look very attractive; a nice aesthetic design is expected for anyone who works in aesthetics.

Check out Emma... 

Remember, Spring is here and now is the time to remind your patients that laser hair removal or reating leg veins are best done in a series - i.e. start now to be Summer-ready.

It's also a great time to reach out through compelling emails and discuss having an IPL treatment such as the LimeLight Facial or for clients to get their faces ready for weddings, graduations and summer-time parties with the Pearl Laser.  

Email can be a very inexpensive and effective way to communicate specials on fillers or injectibles as well as informing clients about new technologies you've added to your practice or clinic. 

If you are not collecting the email address of every patient you treat (with appropriate opt-ins) - you are missing a great opportunity.  Start now!   Happy Emailing!

Advanced Facial Sculpting: Beyond Filling Lines

Saturday, March 27, 2010 by Renee Lierly, RN

Advanced Facial Sculpting: Beyond Filling Lines

Advanced skin care treatment often includes Laser based technology for skin tightening, pigmented lesions and Laser vein treatment. Dermal fillers are often part of the skin care treatment plan to to sculpt the face and hands.

Creating an Office ‘Oasis’ Part 1

Wednesday, March 24, 2010 by Renee Lierly, RN

Creating an Office ‘Oasis’

Offices that treat pigmented lesions, provide Laser hair reduction or leg vein treatment have a different environment that traditional medical offices. Customers come in for skin care treatment but also look forward to the relaxing atmosphere. Turn your medical office into an "Oasis" for skin tightening, laser hair removal and vascular treatments.

Developing a Web Site for Your Practice

Tuesday, March 23, 2010 by Renee Lierly, RN

Developing a Web Site for Your Practice


Today's aesthetic customer are "shopping" for providers on the internet. It is important to have a "user friendly" website to introduce your clients to treatments for pigmented lesions, skin tightening, Laser hair reduction, facial and leg veins.

Topical Treatment of Rosacea - A Clinical Update

Tuesday, March 23, 2010 by Renee Lierly, RN
Topical Treatment of Rosacea

The management of Rosacea may include light and laser based technology in addition to topical medications. Laser Genesis and LimeLight facial are often used to treat diffuse redness and visible facial veins. It is important that clients understand that laser based technology is not a cure for Rosacea and treatments may need to be repeated to maintain results.

Building Patient Loyalty

Tuesday, November 3, 2009 by Cutera Web Team

Wendy Lewis, acclaimed author and expert in aesthetic consultancy, has a helpful article on "Instilling Loyalty in Cosmetic Patients" in the October 2009 issue of Plastic Surgery Products. 

Wendy recommends offering your loyal clients a reward program to encourage repeat business and referrals. 

Customer Loyalty Programs may include:
 

  • courtesy vouchers
  • offer of extra service
  • complementary product
  • volume discount
  • refer-a-friend bonus
  • discount on particular treatment
  • trial of a new product or technology


Even offering a "thank you - using personal notes, calls or emails can be enough to make them feel special.  I highly recommend saying thank you after any aesthetic laser treatment such as laser hair removal or skin rejuvenation or injectible; and keep them coming back for more. 

Read Wendy's article to learn more.



 

Photography for Aesthetic Practices

Monday, October 19, 2009 by Renee Lierly, RN
Photography for Aesthetic Practices By Ron Scherl  October 14, 2009 "Healthy Aging"

Photos should be taken as a part of the initial client assessment. Photos help to document the "baseline" skin condition and are valuable for identifying subtle skin changes that occur in the skin during treatment plan implementation.

Photos document the treatment progression of permanent hair reduction, subtle texture changes and diminishing redness from Laser Genesis or changes in pigmented lesions. It often takes multiple vein treatments over a number of months to achieve the end result. Photos help the patient to remember the baseline of their condition.

Customer Events to Promote Aesthetic Laser Treatments

Monday, June 29, 2009 by Cutera Web Team

I heard from a colleague who recently attended a customer event at an aesthetic practice.  The event was sponsored by Allergan and primarily promoted Latisse to their event attendees. 

The physician was offering a discount on Latisse to any attendee who purchased that evening or within a few days. 

I thought it was interesting that the physician did not promote her other services or products.  She sold ~10 units of Latisse at the event and of course, there will be a great opportunity to market additional services to those buyers going forward but I think it would have been a more profitable event had the physician enlisted additional vendors for support and opened up her event to more promotion.  She could have promoted laser hair removal (which can be safely performed year-round with CoolGlide Nd:YAG, even on tanned patients), non-invasive skin rejuvation (Laser Genesis, again, safe on all skin types, year-round), Titan, fillers and BOTOX. 

Open houses and customer events are a great way to have current customers (patients) bring friends and family, enjoy some wine and hors d'oeuvres while learning about new products and services and enjoying special attention (receiving goodie bags, being offered special discounts for packages paid for that evening or within 48 hours, referral $ or points if their friends/family buy product or sign up for packages). 

Aesthetic customer event
Customer events are great marketing tools - just be sure to leverage the event for all it is worth!

Retail meeting Medicine: "Retailicine" - a new practice success paradigm

Monday, June 29, 2009 by Cutera Web Team

"Aesthetic medicine is an evolving field in both the medical and business arena. Commonly referenced business strategies and tactics used in retail and health care industries may not fit as well into our world. 

Retailicine is an approach that embraces the luxuries of retail while never compromising on our primary responsibility—doing the right thing medically for our patients." 

This quote is from Steven H. Dayan, MD, FACS and Tracy L. Drumm who co-wrote an interesting article, featured on Plastic Surgery Products

Their MICE principles are especially intriguing (MICE = Messaging, Information, Customer service and Efficiency).

Are you following these principles to successfully market your aesthetic laser and light-based services?



 

What about low-priced, low-powered CO2 lasers?

Thursday, June 25, 2009 by Stuart Mohr

The reason for selecting YSGG over CO2 is only strengthened when comparing YSGG to low power CO2 lasers. Low Power CO2 lasers (typically 30 watts and below) exaggerate the problems of CO2 and have several independent problems as well. Histology obtained from data sheets for Deka’s SmartXide DOT and Alma’s Pixel CO2 are included to illustrate the problems with devices that do not have sufficient power and energy density in each spot. 

Many people believe wavelength determines depth. For ablative lasers, this is not true. Wavelength determines the thermal characteristics of the laser, but depth of ablation is determined by power and energy density. With the right amount of power, all ablative wavelengths can ablate equally deep. Their thermal damage zones, however, vary significantly across devices.


A first typical problem of lower power CO2 lasers is ablation depth. To ablate deep, lasers must have high energy densities delivered in short time periods. This requires high power. Depth of ablation is directly proportional to treatment results up to about 400-800 µm deep. Beyond this depth, there are two schools of thought. One thought is that greater depth is better, the other is that greater density is better. There is likely some truth to both. Either way, however, device should be able to treat at least 400-800 microns deep. 


In the histology image below, the image on the left shows a lesion from a single laser pulse. The ablation depth in this image is ~200µm (based on epidermal thickness of ~70µm). The histology image on the right shows a deeper treatment, but as can be seen, this required stacking 3 pulses (i.e. firing three pulses in the same location). Stacking pulses is challenging as even minor movements by the patient or practitioner can misalign the treatment holes as each spot is only several hundred microns in diameter. Further, it takes 3X longer to perform a treatment if stacked pulses are required. This means the patient experiences 3X as many shots per pass, which can reduce the tolerability of the treatment.

 




The second problem with low powered CO2 devices is pulse duration. The primary problem with any CO2 laser is excessive thermal damage. This thermal damage leads to increased potential for pigmentary complications and slows wound healing time. This is the reason all low power CO2 units were long ago abandoned for full resurfacing. This thermal damage is also a limiting factor or fractional CO2 devices and can lead to the same complications as observed with full resurfacing CO2 lasers if greater depth or density treatments are attempted. To properly perform a resurfacing procedure with a CO2 laser total exposure time should be less than ~600µs to confine thermal damage. 

·        This is documented in the text “Cutaneous Laser Surgery” Chapter 6, Carbon Dioxide Laser Surgery.  In this text, it states that the thermal relaxation time for the volume of ablated tissue during CO2 resurfacing is about 695 us and pulse durations of less than 950 us (0.95 ms) are sufficient to prevent clinically significant thermal damage

Because the laser is low powered, long pulse durations must be used to deliver sufficient energy to ablate tissue. In fact, many pulse durations as much as 100X longer than was experimentally and clinically proven optimal for CO2 lasers.


The long pulse durations used with low power CO2 lasers can be seen histologically in the two images above. In both cases, the coagulation / thermally damaged tissue zone is ~250-300 microns wide and deep. This means the treatment diameter of the laser is not just the spot size, but the spot size plus ~250 µm on each side of thermally damaged tissue, meaning the spot size is ~500µm wider than stated – leading to greater downtimes if treatments are performed to equivalent depths for equivalent treatment results.


The end result of minimized ablation depth, excessive thermal damage, and large effective spot sizes is that treatments are predominately thermal (not ablative), and are not very deep. Fractional non-ablative devices were completely thermal, and deeper, but required 4-6 treatments. Low powered CO2 lasers do have maximized ablation (the only difference between ablative and non-ablative fractional lasers) meaning these treatments and results are closer to fractional non-ablative devices. Further, it is often necessary to perform multiple treatments to provide equivalent end results as highly ablative fractional devices (like Pearl Fractional). Many before and after pictures actually show results pre and post 3 treatments each spaced roughly 1 month apart.

 




Pearl Fractional was designed to reproducibly deliver deep fractional ablation with variable density to provide single-treatment results with maximum results and consistency. Accomplishing this and limiting downtime and complication risks required a wavelength capable of providing controlled thermal coagulation in a pulse-duration that is thermally confined. Pearl fractional was designed with sufficient power to ablate to necessary depths (typically 600-800 microns, which is ½ of maximum power). See comparison histology images below – image sizes are scaled to maintain approximately equal magnification. Histology images for the SmartXide DOT and the Alma Pixel CO2 were obtained from product brochures from each company.


Marketing to a Diverse Patient Base

Monday, May 18, 2009 by Cutera Web Team
Let me ask you a few questions. 
  • Do you have a diverse patient population with all or most skin types and many different ethnicities?
  • Are you able to offer aesthetic treatments to all of these patients?
  • Do they know you have aesthetic products and treatments for THEM?
In other words - are you doing a good job letting your patients know exactly what you can offer them, and which services are safe and effective for their individual needs?  Do you use marketing materials that feature models of different age groups?  Different ethnicities?  Both male and female models if your clientele is both male and female?

Cutera recognizes this need exists.  We offer a way to create customized patient brochures to help our customers reach out to their entire practice.  Customers visit CuteraPatientTools.com, choose the application, then select a brochure cover model(s) who best suits the patient group they are targeting.  They can customize the back panel of the brochure with their practice information as well. 

For example, if you want to offer customized laser hair removal patient brochures, you can choose from photos of men and women of all ages, from skin types I -VI.  A specific example --  create and print a vein treatment brochure that features a woman of Mediterranean heritage or show an older couple who are contemplating fractional skin resurfacing such as Pearl Fractional. 

Think about your patient base, what you can do for them and ensure they know it.

Cutera Webinar on laser leg vein treatments & sclerotherapy

Tuesday, April 28, 2009 by Cutera Web Team

Cutera offers monthly webinars on a variety of clinical education and practice marketing tips. 

Today's webinar is hosted by David A. Engleman, MD FACC who will discuss the latest advances and advanced techniques for treating leg veins with sclerotherapy and using lasers - specifically the Cutera CoolGlide 1064 nm long-pulsed, high powered laser. 

Do you find treating leg veins or any kind of laser vascular treatment to be tricky?  Please watch this webinar.  For your convenience, it will be recorded and available to view on-demand in Cutera webinar archive. 

I'll be your host today; hope to see you online!

Demand for Cosmetic Laser Procedures Thriving

Thursday, March 19, 2009 by Cutera Web Team

Finally some really good news:  The American Academy of Cosmetic Surgery conducted and published results from its annual Procedural Survey.
 
The most remarkable finding is the move toward non-invasive laser treatments. "During the past three years, cosmetic surgeons have seen a significant increase in both males and females electing to have laser resurfacing."

"Demand for cosmetic laser technology procedures seems to be thriving despite the U.S. economic downturn."

To read the entire article, click here.

USE OF LASERS/DELEGATION OF MEDICAL FUNCTIONS

Thursday, March 19, 2009 by Renee Lierly, RN
The use and delegation of Laser based technology differs from state to state. Treatment providers are required to know the state laws that govern the use of Laser and Light based technology. Some states mandate that the physician be physically present and supervise procedures such as Laser Hair removal and vascular treatments. While other states mandate that the physician can delegate Laser based treatments to staff that have recieved adequate training. The physician is not required to be physically present when the Laser Hair removal or vein treatment is performed.


USE OF LASERS/DELEGATION OF MEDICAL FUNCTIONS REGULATION BY STATE

Last Updated: 7/1/2008

Aesthetic Profits Releases the Highly Anticipated How To Series

Wednesday, March 18, 2009 by Renee Lierly, RN
Potential patients are bombarded with advertisements for Laser Hair Removal, Laser vein treatment, skin tightening and skin rejuvenation. It is important for treatment providers  differentiate themselves from the competitors.

Aesthetic Profits Releases the Highly Anticipated How To Series


After great anticipation Aesthetic Profits Inc. is trilled to announce the launch of it’s much awaited How To: Series - Effective Patient Attraction Tools for Aesthetic Physicians. This compilation contains essential strategies aesthetic doctors need to build a reliable database of returning patients, to enhance their presence within their community and see a steady boost in revenues.

Current titles include: ‘How to Differentiate Yourself From All the Others’, ‘How to Make the Most of Your In-House Marketing’, ‘How to Effectively Communicate With Your Patients’, ‘How to Become Famous in Your Community’, ‘How to Conduct a Successful Aesthetic Patient Consultation’, ‘How to Coordinate a Successful Open House’, ‘How to Promote Retail Profitably’, ‘How to Promote Minimally-Invasive Procedures’, ‘How to Build a Word-of-Mouth Practice’ and many more.

Source:  International Association for Physicians in Aesthetic Medicine (IAPAM)