Everybody Needs Laser Genesis:
Treat scars with this reimbursable laser procedure
Have you been usingCutera’s Laser Genesis to treat scars? Physicians have found Laser Genesis to be not only safe and effective on a wide variety of scars, but also a reimbursable procedure.
Reimbursement codes vary by region, so please check with your local authorities for the specifics. Commonly used CPT codes include 17106, as well as 17107 and 17108 depending on the condition. The average reimbursement from private insurance is approximately $750, with a range of $500-$1,300 per treatment. Please check with your local authorities to determine your reimbursement rates.
Please click here and here to learn more about medical reimbursement codes.
Please click here for a list of commonly used CPT codes in dermatology.
Melasma is a chronic condition that many women seek Laser based technology and chemical peels for treatment. It is important to understand the basics of
Melasma formation. Treatment providers often find that it is helpful in treating the pigmented lesions of Melasma with
Laser Genesis as part of the skin treatment plan.
Titan, infrared technology may be combined with Laser Genesis and a LimeLight facial for Cutera's 3-D advanced skin care treatment.
Clinical Proof
Titan, infrared technology video
A Fresh Look at Titan…..A New Mobile Treatment Technique
Facial Analysis for Skin ResurfacingInfrared technology may be used in an advanced skin care treatment plan for facial resurfacing. It is important to do a thorough skin analysis complete with skin typing prior to using Laser based technology to treat epidermal and dermal issues.
Pearl and Pearl Fractional are infrared, Laser based technology used for skin resurfacing. This advanced skin care treatment plan is used to treat the entire epidermis and deep dermal defects.
Introducing Pearl Fusion: Optimizing Ablative Results
Tradition, with a twist: Combination approach works well for treating pigmentary problems
Pigmented lesions and pigmentary issues often require a combination of therapy to effectively treat.
Laser Genesis is used in combination with chemical peels, topical medications and sun protection for treating pigmentary issues.
Topical Treatment of RosaceaThe management of Rosacea may include light and laser based technology in addition to topical medications. Laser Genesis and LimeLight facial are often used to treat diffuse redness and visible facial veins. It is important that clients understand that laser based technology is not a cure for Rosacea and treatments may need to be repeated to maintain results.
ACNE IN ETHNIC SKIN: CONSIDERATIONS FOR POSITIVE TREATMENT OUTCOMES
Skin care treatment for acne in ethnic skin presents special challenges and considerations not found in lighter skin types. Advanced skin care may include Laser Genesis to assist with erythema, acne scar reduction and pigmentary issues.
Skincare Regimens to Optimize Laser SuccessVOLUME: 16 PUBLICATION DATE: Sep 01 2008
By Diane Donofrio Angelucci, Contributing Editor
Advanced skin care requires a skin care treatment plan to be individualized to each patient's unique needs. Laser based technology such as Laser Genesis or LimeLight facial should be combined with skin care regimes to optimize results.
Contact DermatitisContact DermatitisAdvanced skin care may include ablative procedures such as chemical peels, ablative skin resurfacing and other Laser based technology. A common, often avoidable complication is contact or irritant dermatitis.
Photography for Aesthetic Practices By Ron Scherl October 14, 2009 "Healthy Aging"
Photos should be taken as a part of the initial client assessment. Photos help to document the "baseline" skin condition and are valuable for identifying subtle skin changes that occur in the skin during treatment plan implementation.
Photos document the treatment progression of permanent hair reduction, subtle texture changes and diminishing redness from Laser Genesis or changes in pigmented lesions. It often takes multiple vein treatments over a number of months to achieve the end result. Photos help the patient to remember the baseline of their condition.
Skin-lightening Challenges
By: Zoe Diana Draelos, MD
Irregular pigmentation of the face is one of the most common signs of photoaging. Pigmentation occurs because of the uneven production of melanin—a brown pigment produced by melanocytes—in the skin. Many different patterns can be seen on the faces of people of different ages.
Clients often are seeking an advanced skin care consult for pigmentary issues. An aesthetic Laser system may be used as part of the treatment plan to address the pigmentary needs. Laser Genesis and LimeLight facial are often combined with light chemical peels, cosmeceuticals, sunblock and good client education about sun protection to decrease the appearance to pigmented lesions.
Skin-lightening ChallengesLaser based technology has become a part of skin care treatment plan to address pigmented lesions. Many treatment providers with use a combination of topical agents, chemical peels, Laser Genesis and LimeLight facial in skin rejuvenation and the reduction of pigmented lesions.
"Skin-Lightening Challenges" by By: Zoe Diana Draelos, MD
Vitamin C in Skin CareAdvanced Skin Care starts with daily skin care management. This usually includes facial wash, moisturizers & sunblock. Many skin care products also include the use of Vitamin C (ascorbic acid) in the ingredients.
It is important to optimize the results of Laser based technology such as Laser Genesis, LimeLight facial and over all skin rejuvenation with good daily skin care.
Source:
"Vitamin C in Skin Care"
By: Peter T. Pugliese, MD
Posted: June 2, 2009, from the June 2009 issue of Skin Inc. Magazine.
I heard from a colleague who recently attended a customer event at an aesthetic practice. The event was sponsored by Allergan and primarily promoted Latisse to their event attendees.
The physician was offering a discount on Latisse to any attendee who purchased that evening or within a few days.
I thought it was interesting that the physician did not promote her other services or products. She sold ~10 units of Latisse at the event and of course, there will be a great opportunity to market additional services to those buyers going forward but I think it would have been a more profitable event had the physician enlisted additional vendors for support and opened up her event to more promotion. She could have promoted laser hair removal (which can be safely performed year-round with CoolGlide Nd:YAG, even on tanned patients), non-invasive skin rejuvation (Laser Genesis, again, safe on all skin types, year-round), Titan, fillers and BOTOX.
Open houses and customer events are a great way to have current customers (patients) bring friends and family, enjoy some wine and hors d'oeuvres while learning about new products and services and enjoying special attention (receiving goodie bags, being offered special discounts for packages paid for that evening or within 48 hours, referral $ or points if their friends/family buy product or sign up for packages).
Customer events are great marketing tools - just be sure to leverage the event for all it is worth!
We used a
Multimedia News Release (MNR) for the first time to promote the Pearl Fractional laser for "Eye-Juvenation" -- results and coverage have been impressive.
Rather than
just releasing a press release, our MNR included:
When you prepare media documents to promote your services or a new treatment such as Pearl Fractional for skin resurfacing and dramatic skin rejuvenation, gather up other supporting documents, videos and images to expand your story and make it both dynamic and content-rich. Your efforts will pay off in the long-term!
Let me ask you a few questions.
- Do you have a diverse patient population with all or most skin types and many different ethnicities?
- Are you able to offer aesthetic treatments to all of these patients?
- Do they know you have aesthetic products and treatments for THEM?
In other words - are you doing a good job letting your patients know exactly what you can offer them, and which services are safe and effective for their individual needs? Do you use marketing materials that feature models of different age groups? Different ethnicities? Both male and female models if your clientele is both male and female?
Cutera recognizes this need exists. We offer a way to create customized patient brochures to help our customers reach out to their entire practice. Customers visit
CuteraPatientTools.com, choose the application, then select a brochure cover model(s) who best suits the patient group they are targeting. They can customize the back panel of the brochure with their practice information as well.
For example, if you want to offer customized laser hair removal patient brochures, you can choose from photos of men and women of all ages, from skin types I -VI. A specific example -- create and print a vein treatment brochure that features a woman of Mediterranean heritage or show an older couple who are contemplating fractional skin resurfacing such as Pearl Fractional.
Think about your patient base, what you can do for them and ensure they know it.
Powered by Compendium Blogware